How to sell with the Web and build an on-line presence
- Presentazione
- For years now, there has been a steady growth in on-line services and commerce to the point that recent studies indicate that 25% of the world economy will be digital in 2025.
For any brand, entering this space becomes critical, not only to aim for survival but, indeed, to exploit the potential of a global infrastructure, keep up with the times and reach billions of potential customers without the need to open branches or physical stores.
The Web is a context with enormous potential, but complex, difficult to approach and in which countless competitors move, it is therefore necessary to know its specificities, as well as being prepared to face the challenge of global competition. It is not enough to have a website and hope that interested parties notice.
In the Internet universe it is necessary to make oneself visible to the right target, to know how to attract them to their own site where you can try to transforms users to customers.
To achieve this goal you need to have an e-commerce platform, know the basics of Digital Marketing and the on-line forms of communication.
It is necessary to have a global view of the context, define a strategy, proceed with storytelling and measure the results.
The CAS How to Sell with the Web and Build an On-line Presence provides the skills to bring your on-line business to deliver concrete results.
- Obiettivi
- - Understanding the specifics of online business activities
- how to sell your product on-line and build a coordinated strategy;
- Learn how to build a social media strategy, the better platform for your brand and how to use social media to reach your nice on-line;
- the secrets of the on-line storytelling;
- how to measure the success of the strategy used;
- Experiment with a practical project the skills acquired.
- Crediti di studio
- 2 ECTS